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RIC Hong Kong Blog

Essential Updates on the Latest HK Government Grants and Industry Trends

Exploring Alternative Funding Options After the TVP Grant's Closure

2/5/2025

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With the recent and abrupt cessation of Hong Kong’s Technology Voucher Programme (TVP) on December 31, 2024, many businesses are seeking alternative funding options to drive technological and operational improvements. Historically, the TVP grant played a crucial role in helping small and medium enterprises (SMEs) adopt technology solutions to enhance productivity and competitiveness. While its closure marks the end of an era, there are several other funding schemes available that can fill this gap. Here are some notable alternatives which are still actively administered (as of Jan 2025):

For Software Adoption To Improve Operational Processes:

1.    Digital Transformation Support Pilot Programme (DTSPP)

The Digital Transformation Support Pilot Programme (DTSPP) is designed to help SMEs in the retail, food and beverage (F&B), tourism, and personal service industry sectors adopt ready-to-use digital solutions. These solutions include digital payment systems, customer relationship management (CRM) tools, and online promotions plarforms.
Initially, the DTSPP primarily focused on supporting SMEs in the F&B sector. However, starting from the second half of 2024, the programme expanded its scope to include the retail, tourism, and personal service industries. This expansion reflects the government’s commitment to addressing the diverse needs of SMEs in Hong Kong and promoting technological adoption across various business sectors, and it will continuously expand to encompass more industries in the future.
Additionally, the DTSPP requires that solutions providers be pre-approved to ensure quality and reliability. This measure guarantees that businesses receive robust, industry-standard solutions tailored to their operational needs. Interested solution providers can enrol their solutions here: https://dtspp.cyberport.hk/solution-providers/.

Key Details:
  • Funding Percentage: Covers up to 50% of the project cost.
  • Cap Amount: Maximum funding of HK$50,000 per enterprise.
  • Coverable Scope: Digital payment systems & shopfront sales, CRM & loyalty tools, and online marketing solutions.
  • Eligibility Criteria: Hong Kong SMEs in the retail and F&B, Retail, Tourism and Personal Service industries registered in Hong Kong, with substantive operations in the region.
  • Official Grant Website: https://dtspp.cyberport.hk/

For Adopting Sales & Marketing Technology To Expand Into New Markets

2.    Dedicated Fund on Branding, Upgrading, and Domestic Sales (BUD Grant)

The BUD Grant has established itself as a cornerstone of support for enterprises aiming to enhance their market presence, elevate operations, and expand their reach into external markets. With its focus on fostering growth through strategic initiatives, this funding is particularly advantageous for businesses looking to develop or enhance digital platforms tailored to securing sales in overseas markets.

One of the most relevant uses of the BUD Grant is in developing websites, mobile applications, or customized online sales platforms designed explicitly to drive revenue generation in foreign markets. These digital solutions must directly contribute to sales, such as enabling seamless e-commerce functionality, integrating localized payment gateways, or offering region-specific promotional tools. Unlike systems intended for internal or operational purposes, the grant strictly supports platforms that enhance a business's ability to generate sales and engage customers in new markets.

Key Details:

  • Funding Percentage: Covers up to 50% of the project cost.
  • Cap Amount: HK$7 million per enterprise
  • Coverable Scope: Overseas Company Set Up, Hiring, Market Promotion, Website and Mobile app development for overseas market promotion, and other overseas sales initiatives
  • Eligibility Criteria: Post Revenue SMEs registered in Hong Kong with substantive operations in the region.
  • Official Grant Website: https://www.bud.hkpc.org/index.php/en


3.    Easy BUD
​

As an extension of the BUD Grant, Easy BUD is designed to streamline the application process for businesses seeking funding to support their digital growth and international expansion. This simplified funding option provides up to HK$1 million per enterprise to help businesses develop digital marketing strategies and create websites or mobile applications tailored specifically for cross-border market promotion and sales.

Supporting Overseas Sales through Digital Innovation
The key focus of Easy BUD is to enable businesses to establish or enhance their digital platforms with a clear focus on generating sales in overseas markets. Funding can be utilized for the development of websites and mobile apps that offer region-specific e-commerce functionalities, and other digital features designed to drive customer engagement and boost conversions in foreign markets.

Projects must be oriented towards achieving tangible sales outcomes, such as developing an online sales platform with local payment systems, creating a mobile app that targets international consumers with personalized shopping experiences, or launching digital marketing campaigns aimed at increasing market penetration and revenue generation abroad.

Key Details:
  • Funding Percentage: Covers up to 50% of the project cost.
  • Cap Amount: HK$1 million per enterprise.
  • Coverable Scope: Digital marketing, website and mobile app creation for overseas market promotion, and other cross-border sales initiatives.
  • Eligibility Criteria: Post Revenue SMEs registered in Hong Kong with substantive operations.
 

4.    E-commerce Easy BUD 

The E-commerce Easy BUD grant is a specialized version of Easy BUD, tailored to businesses aiming to build and enhance their e-commerce operations in cross-border markets, with a particular focus on the China market. This grant simplifies the application process while providing targeted support for projects that improve online sales channels, digital marketing, and platform integrations specifically for China’s unique e-commerce ecosystem.

Driving Sales Through China-Specific E-commerce Platforms

E-commerce Easy BUD empowers businesses to capitalize on China’s thriving digital economy by supporting the development of online sales platforms, websites, and mobile applications. The funding is designed to help enterprises integrate with and optimize their presence on major Chinese e-commerce and marketing platforms such as Xiaohongshu (Little Red Book), Douyin (TikTok China), Taobao, and other regionally dominant channels.

Key Details:
  • Funding Percentage: Covers up to 50% of the project cost.
  • Cap Amount: HK$1 million per enterprise
  • Coverable Scope: Online Sales Platform, Website, Mobile Application, digital advertising campaigns, and other cross-border e-commerce initiatives measures.
  • Eligibility Criteria: SMEs registered in Hong Kong with substantive operations. Projects should primarily target e-commerce development for Mainland China at the moment

5.    SME Export Marketing Fund (EMF)

The SME Export Marketing Fund (EMF) is a targeted grant designed to support businesses aiming to expand their reach into overseas markets. Beyond traditional export promotion activities such as trade fairs and international exhibitions, the EMF plays a pivotal role in enabling businesses to enhance their digital presence. This includes the development or improvement of corporate websites and mobile applications, specifically geared toward generating sales and promoting products or services in markets outside Hong Kong.

Key Details:
  • Funding Percentage: Covers up to 50% of eligible expenses.
  • Cap Amount: HK$100,000 per application, with a cumulative ceiling of HK$1,000,000 per enterprise.
  • Coverable Scope: Trade fairs, international exhibitions, advertising in overseas markets, enhancements to online marketing channels, and the development or improvement of corporate websites or mobile applications targeting global markets.
  • Eligibility Criteria: SMEs registered in Hong Kong with substantive operations
  • Official Grant Website: https://www.smefund.tid.gov.hk/english/emf/emf_update.html

Conclusion
While the closure of the TVP grant is a significant change, businesses in Hong Kong still have access to robust funding options that can support their growth and innovation. Whether you’re focused on digital transformation, market expansion, or e-commerce, these grants offer ample opportunities to enhance competitiveness and drive success.
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