The Client |
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The client is a leading personal finance platform in Southeast Asia, offering comparison tools for loans, insurance, and credit cards, serving over 3 million users monthly across Singapore, Hong Kong, Taiwan, and the Philippines. Initially founded as a financial comparison website, the client has since evolved into a comprehensive personal finance platform, enabling users to make informed financial decisions, improve financial literacy, and access the best financial products available.
The client partners with top financial institutions, including banks, insurers, and lenders, to provide users with personalized financial options tailored to their needs. With a rapidly growing user base, the client recognized the need to streamline marketing efforts and enhance user engagement by implementing a more advanced and automated marketing strategy.
The client partners with top financial institutions, including banks, insurers, and lenders, to provide users with personalized financial options tailored to their needs. With a rapidly growing user base, the client recognized the need to streamline marketing efforts and enhance user engagement by implementing a more advanced and automated marketing strategy.
How RIC Helped |
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Grant Secured:
RIC helped the client secure the Enterprise Development Grant (EDG) to implement a comprehensive marketing automation platform aimed at improving customer engagement, automating marketing campaigns, and enhancing data-driven marketing efforts. The project received SG$211,800 in grant funding, which was allocated to develop a robust marketing automation system, integrating email, mobile, and WhatsApp channels to effectively reach users at scale.
Scope of RIC’s Consulting and Advisory Services:
RIC scoped and prepared the full project proposal, incorporating:
RIC helped the client secure the Enterprise Development Grant (EDG) to implement a comprehensive marketing automation platform aimed at improving customer engagement, automating marketing campaigns, and enhancing data-driven marketing efforts. The project received SG$211,800 in grant funding, which was allocated to develop a robust marketing automation system, integrating email, mobile, and WhatsApp channels to effectively reach users at scale.
Scope of RIC’s Consulting and Advisory Services:
RIC scoped and prepared the full project proposal, incorporating:
- Project Scoping and Platform Design: RIC defined the project’s goals and designed a platform capable of managing real-time customer engagement, dynamic content personalization, and advanced segmentation to tailor marketing efforts for various user segments.
- Platform Selection: RIC assisted in selecting the Braze Marketing Automation Platform, a solution that enables seamless cross-channel communication and real-time messaging across email, push notifications, and mobile apps.
- Training and Onboarding: We provided comprehensive training and onboarding for the client’s marketing team, ensuring smooth adoption and maximizing the effective use of the platform’s features.
- Integration with CRM and Analytics Tools: RIC oversaw the integration of the marketing automation system with the client’s CRM and data analytics tools, allowing for the generation of actionable insights that optimize the customer journey and boost retention.
Outcomes |
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- Increased Revenue: The marketing automation system led to a significant increase in sign-ups and transactions, contributing to SG$2 million in revenue in Year 1. This is projected to grow by 15% annually as the platform scales.
- Operational Efficiency: The automation of key marketing processes resulted in a 62.1% improvement in weekly staff hours saved, streamlining operations and allowing the marketing team to focus on higher-value activities.
- Enhanced Customer Experience: Automated and personalized messaging improved customer satisfaction, while real-time communication via WhatsApp and mobile apps enhanced the speed and quality of customer service and support.
- Increased Engagement: Through targeted campaigns across multiple channels, the client achieved a 25% improvement in customer engagement and a 20% increase in user retention, helping to build stronger relationships with users.
- Scalability: The new platform has positioned the client to scale their marketing efforts across new markets and customer segments, particularly in the financial services and insurance sectors.
Throughout this journey, RIC worked hand-in-hand with the client, ensuring the project was not only fundable but also executable and aligned with long-term business goals. Our ability to understand both the science and the strategic roadmap of the client’s innovation was instrumental in delivering success.
This case exemplifies how RIC enables high-potential businesses to bridge the gap between operational efficiency and technological advancement. Our end-to-end consulting, grant expertise, and technical fluency make us the ideal partner for firms looking to turn digital transformation investments into scalable, globally competitive solutions.