The Client |
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A leading Singapore-based enterprise SaaS provider in the customer engagement and loyalty space, serving top-tier enterprises in banking, telecommunications, retail, and insurance. Global presence with customers in Southeast Asia, MENA, and Europe, including major clients such as UOB, StarHub, Trust Bank, and BDO Unibank. Headquartered in Singapore with a global headcount of over 40 employees. ISO/IEC 27001 and ISO 27018 certified, GDPR-rated, and EcoVadis-compliant — reflecting strong credibility and data protection standards. Recognized among the Top 30 Deep Tech Startups globally and winner of multiple awards for loyalty and engagement solutions.
How RIC Helped |
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Grant Secured:
RIC supported the client in securing an Enterprise Development Grant (EDG) for New Product Development, with a total approved grant amount of over S$148,000 and up to 50% funding support for eligible project costs.
Scope of RIC’s Consulting and Advisory Services:
RIC worked closely with the client to scope, plan, and structure a high-impact product innovation project to develop a CX No-Code Builder integrated into the client’s existing platforms. RIC’s work included:
Full proposal preparation, detailing the technical development of the CX No-Code Builder and aligning it to EDG’s innovation objectives.
RIC supported the client in securing an Enterprise Development Grant (EDG) for New Product Development, with a total approved grant amount of over S$148,000 and up to 50% funding support for eligible project costs.
Scope of RIC’s Consulting and Advisory Services:
RIC worked closely with the client to scope, plan, and structure a high-impact product innovation project to develop a CX No-Code Builder integrated into the client’s existing platforms. RIC’s work included:
Full proposal preparation, detailing the technical development of the CX No-Code Builder and aligning it to EDG’s innovation objectives.
- Customer journey and impact analysis, quantifying time and cost savings, and mapping the commercial opportunities arising from the new product.
- Implementation roadmap, including internal manpower allocation and integration of third-party tools such as FlutterFlow.
- Technology architecture planning, covering the use of FlutterFlow, Open API, JavaScript, and integration with the client’s proprietary Connect+ platform to enable rapid microsite creation without technical expertise.
- End-to-end grant process support, from submission to milestone tracking, change management, claims, and audit compliance — ensuring smooth execution and full disbursement of grant funds.
Outcomes |
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- Reduced microsite development time from weeks to minutes, enabling non-technical users to launch campaigns independently.
- Created new revenue streams through a self-service, scalable campaign builder that caters to both SMEs and large enterprises.
- Strengthened the client’s position as an industry leader in customer engagement platforms, enhancing competitive differentiation in banking, telecommunications, and retail.
Throughout this journey, RIC worked hand-in-hand with the client, ensuring the project was not only fundable but also executable and aligned with long-term business objectives. By combining deep grant expertise with a detailed understanding of the client’s technology vision and go-to-market strategy, RIC played a pivotal role in moving the project from concept to funded execution.
This case highlights how RIC partners with innovation-driven enterprises to secure competitive funding, deliver commercially viable solutions, and accelerate market impact. Our ability to merge grant strategy with technical and commercial acumen makes us the preferred partner for high-growth companies seeking to scale faster and smarter.