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Driving Market Entry
Through UK Tradeshow
​and In-Market BD Expansion

Picture

The Client


A fast-scaling regtech company, this client is a Singapore-headquartered digital identity and compliance solution provider, offering seamless Know-Your-Customer (KYC), Anti-Money Laundering (AML), and Ultimate Beneficial Ownership (UBO) verification capabilities.

​ Their all-in-one platform is trusted by government bodies, financial institutions, and multinational corporations for rapid and compliant onboarding of customers and partners. With operations across Southeast Asia and growing traction globally, the company is expanding into major financial markets including the UK and Europe.

How RIC Helped


Grant Secured:

Real Inbound Consulting (RIC) supported the client in securing two Market Readiness Assistance (MRA) grants from Enterprise Singapore:
  • One grant supported participation in the #RISK Expo 2022 in London, a major governance, risk, and compliance event, with a qualifying cost of ~S$19,500 and 70% funding support.
  • The second MRA grant was awarded for in-market business development activities in the UK, including outsourced headcount and structured business development planning, with total project value exceeding S$140,000 and capped at S$50,000 in grant support.

Scope of RIC’s Consulting and Advisory Services:

RIC’s advisory for this client spanned both trade event marketing and on-ground business development:
  • Tradeshow Strategy and Grant Structuring: We scoped a comprehensive event participation strategy, including exhibition, sponsorships, and a speaking slot to position the client as a thought leader at #RISK London.
  • Vendor Engagement and Budget Planning: RIC coordinated with GRC World Forums Ltd to negotiate event deliverables and ensured cost structuring aligned with ESG guidelines.
  • Business Development Resourcing: We assisted in structuring a long-term BD strategy involving Deel’s UK subsidiary, recruiting a Head of UK & Europe to lead on-the-ground efforts in establishing sales pipelines.
  • Comprehensive Proposal and Documentation: From project impact analysis to staffing justification, RIC meticulously developed the MRA proposals and budget forecasts, aligned with ESG compliance.
  • Claims Support and Audit Compliance: We provided full support in grant claims submission, documentation collation, and coordination with pre-approved auditors to ensure timely reimbursement.

Outcomes



  • Successfully secured over S$60,000 in grant funding for UK expansion initiatives.
  • Raised brand visibility and awareness among key stakeholders through a high-profile tradeshow presence.
  • Launched dedicated UK business development operations, hiring a seasoned market lead.
  • Established meaningful leads and business discussions with key enterprise prospects in the UK.
  • Enabled the client to confidently pursue partnerships and market entry pathways in Europe.

RIC’s consulting went beyond grant acquisition—we worked as an extension of the client’s team, planning both the strategy and operational details necessary for effective market entry. This included designing sales development plans, working with vendors, handling grants administration, and helping the client remain compliant throughout the claims process.

This case reflects RIC’s proven ability to partner with growth-stage deeptech firms in building international expansion plans from the ground up—strategy, funding, people, and execution.

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