The Client |
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A leading fintech innovator, this company has established itself as Asia’s largest revenue-based financing platform, supporting thousands of fast-growing digital merchants. With a robust foundation in data analytics and machine learning, the firm deploys automated, zero-equity funding solutions to drive the growth of e-commerce and digital businesses. Their platform integrates seamlessly with a wide range of commerce and marketing tools, enabling precise risk assessment and fund deployment. Headquartered in Singapore, the company is rapidly expanding across the region with a strong track record of innovation and performance.
How RIC Helped |
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Grant Secured:
Real Inbound Consulting (RIC) successfully supported the client in securing two Market Readiness Assistance (MRA) grants from Enterprise Singapore, aimed at overseas business matching and marketing/PR activities in Australia.
Scope of RIC’s Consulting and Advisory Services:
RIC provided end-to-end grant consultancy and advisory services that included:
Real Inbound Consulting (RIC) successfully supported the client in securing two Market Readiness Assistance (MRA) grants from Enterprise Singapore, aimed at overseas business matching and marketing/PR activities in Australia.
- Total qualifying costs across both grants exceeded S$40,000, with Enterprise Singapore funding 50% of eligible expenses at S$20,000 grant amount.
- These included services from a reputable vendor for business matching and strategic PR and marketing activities across the Australian market.
Scope of RIC’s Consulting and Advisory Services:
RIC provided end-to-end grant consultancy and advisory services that included:
- Strategic Planning & Vendor Scoping: We conducted an in-depth evaluation of market entry strategies and assisted the client in appointing a suitable partner—Think & Grow Pte Ltd—for both B2B business matching and marketing/PR efforts.
- Project Scoping & Impact Analysis: RIC developed a comprehensive grant proposal that articulated the client’s value proposition and detailed a robust roadmap for Australian market entry, including anticipated lead generation, partner engagements, and brand positioning outcomes.
- Marketing & PR Implementation Advisory: We guided the structuring of a 6-month campaign, including roadshows aligned with major trade events like Intersekt, roundtable discussions, thought leadership report development, media placements, and mini whitepapers to support event participation.
- Budget Planning & Cost Rationalization: RIC ensured a well-justified allocation of resources to meet the grant funding criteria, managing a fine balance between impactful marketing activities and grant-eligible expenditures.
- Claims Submission & Compliance: We supported the client in full documentation, compliance, and audit preparations required for post-implementation grant claims.
Outcomes |
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- Secured over S$20,000 in marketing and PR grant funding to support the client's expansion into Australia.
- Successfully facilitated business matching opportunities, including roundtables and industry dinners with fintech leaders.
- Executed brand awareness campaigns, content marketing (whitepapers, brochures), and thought leadership initiatives.
- Generated quality business leads and interest from local B2B partners and distributors.
- Enhanced brand visibility through PR engagement and online media coverage in Australia.
RIC worked hand-in-hand with the client to identify and scope a high-impact expansion plan, secure public funding to offset costs, and execute a fully structured market entry strategy. Our involvement was instrumental in shaping the marketing campaign, coordinating execution with overseas vendors, and ensuring full compliance for claim success.
With its growth-oriented approach and technology-driven solutions, this client is well-positioned for continued success in the Australian market—and RIC is proud to have been a part of that journey.