Our Approach

Today’s buyers are more empowered than ever before. They engage with brands and companies through their own research across multiple channels, long before marketing or sales has the opportunity to engage with them directly. They require nurturing over time as they self-educate and build trust with a company. 

Omnipresence of online channels like emails, social media, website; as well as the ease of access via smartphones, tablets, and desktops make online marketing a medium you cannot ignore. Search engine algorithms spare no effort in prioritizing content that is valuable and relevant to the searcher. 
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Effective marketing is now defined as lead-nurturing, with strong inbound and online focus. Building trust and thought-leadership by offering value is key. Traditional outbound market alone simply won't make the cut today. 
​According to research by Marketo Research, companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost.
Our strategy epitomizes all of the above. ​Trust us, can get very creative and resourceful with these things.

Recommended Execution Strategy

Pre-Engagement- Month 1

We will heavily engage your core team to firm up the following foundations for the inbound marketing strategy:
  • Content Aims
  • Where Companies Fail
  • Buyer Personas & Insights (search triggers, expected results, perceived barriers, decision criteria, role in decision making)
  • Content Ideas
  • Branding
  • Content Buckets and titles
  • Content Dissemination Channels & Promotion
  • Keywords
  • Lead Nurturing Strategy
  • Social Media Guidelines

Initial Phase- Month 2/3

This phase consists of the initial content assets, prospects research and setup required for a sustainable inbound lead generation engine.

You can be assured of the quality of copy and design of your lead asset, which can be an E-book, White-paper or something similar which is of value to your prospects. Such will be a gated asset that will be promoted on your website and via email, prompting your prospects to download by submitting their email and company information.

This phase will also involve setting up automatic triggered emails customized for prospects in various stages of your sales funnel.

Ongoing Execution- Month 4 onwards

Ongoing execution will consist of structured and scheduled production of content assets like blogs and/or webinars.

All these will be heavily promoted online with social media and email engagement techniques. Harnessing the power of influencers within your industry will be crucial in multiplying the reach of your content.

Above efforts are aimed at gradually establishing thought-leadership, and at organically building a list of content subscribers and qualified leads.

Consistent performance monitoring and review will be conducted to ensure we are always executing in response to what your prospects respond best to.