The Client |
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The client is a prominent fintech firm headquartered in Southeast Asia, specialising in cross-border payments and foreign exchange solutions tailored for SMEs and startups. Designed to simplify international financial transactions, their platform enables users to send, receive, and convert funds globally with competitive exchange rates and minimal fees.
With operational hubs across Singapore, Indonesia, Hong Kong, and Malaysia, the client partners with top-tier financial institutions to deliver multi-currency payment services. Their customer-centric interface and scalable infrastructure have established the company as a key enabler of regional and global trade.
As part of their regional growth journey, the client identified a strategic need to enhance their digital infrastructure—improving backend operations, marketing automation, and customer engagement to scale efficiently across new markets.
With operational hubs across Singapore, Indonesia, Hong Kong, and Malaysia, the client partners with top-tier financial institutions to deliver multi-currency payment services. Their customer-centric interface and scalable infrastructure have established the company as a key enabler of regional and global trade.
As part of their regional growth journey, the client identified a strategic need to enhance their digital infrastructure—improving backend operations, marketing automation, and customer engagement to scale efficiently across new markets.
How RIC Helped |
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Grant Secured:
Real Inbound Consulting (RIC) supported the client in securing an Enterprise Development Grant (EDG) from Enterprise Singapore to implement a digital transformation initiative. The project was awarded SG$211,800 of grant support and focused on backend system optimisation, customer engagement, and marketing automation to drive long-term efficiency and growth.
Scope of RIC’s Consulting and Advisory Services:
RIC worked closely with the client to define and execute a high-impact digital transformation roadmap:
Real Inbound Consulting (RIC) supported the client in securing an Enterprise Development Grant (EDG) from Enterprise Singapore to implement a digital transformation initiative. The project was awarded SG$211,800 of grant support and focused on backend system optimisation, customer engagement, and marketing automation to drive long-term efficiency and growth.
Scope of RIC’s Consulting and Advisory Services:
RIC worked closely with the client to define and execute a high-impact digital transformation roadmap:
- Digital Platform Optimisation
- Consulted on the integration of CRM, customer data analytics, and platform enhancements to streamline customer communications and backend processes.
- Marketing Automation Implementation
- Guided the deployment of the Braze Marketing Automation Platform to enable multi-channel, real-time customer engagement and personalised campaigns.
- Data-Driven Campaign Strategy
- Advised on segmentation strategies and journey mapping to improve campaign relevance and performance across email, WhatsApp, and mobile.
- Operational Systems Integration
- Ensured seamless system integration to support automated workflows and reduce manual touchpoints.
- Training and Change Management
- Provided user training and change management support to ensure internal adoption and long-term ROI on the digital tools deployed.
Outcomes |
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- 50% reduction in operational costs, particularly in campaign management, customer communications, and data handling.
- 30% increase in user engagement through targeted, multi-channel marketing campaigns.
- Projected to generate over SG$8 million in new revenue by Year 3 through increased sign-ups and transaction volumes.
- Improved scalability for regional expansion, accelerating the client’s entry into new Southeast Asian and global markets.
- Enhanced customer satisfaction, with a 30% improvement in response time for inquiries and support interactions.
This case demonstrates how RIC partnered with a fast-growing fintech leader to design, fund, and execute a digital transformation that drives operational excellence and customer-centric growth. From grant strategy to marketing automation execution, RIC was instrumental in positioning the client for continued expansion in the highly competitive cross-border payments landscape.