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RIC, Devhaus and Twilio Segment on Martech, Digital Transformation and Grant Funding
- Real Inbound Consulting
- Aug 9
- 3 min read
In July 2024, Real Inbound Consulting joined Devhaus and Twilio Segment for a closed-door session with Singapore business leaders on martech, digital transformation and government grant opportunities.
The discussion brought together three connected themes: how companies can modernise their customer and marketing technology stack, how transformation projects should be implemented in practice, and how government funding may help support suitable projects.
The central message remains relevant today: technology adoption creates more value when it is tied to a clear business problem, implementation plan and funding strategy.
Best-in-Class Martech Needs a Clear Business Case
Martech projects can quickly become tool-led.
Companies may begin by selecting a customer data platform, automation tool or other technology before clearly defining the commercial problem they are trying to solve.
A stronger approach starts with the customer journey, data problem, operational gap or growth objective.
The technology should then be selected and configured around that objective.
Customer Data Infrastructure Can Enable Better Execution
Twilio Segment provides customer data platform capabilities that help organisations collect customer data across touchpoints, build unified profiles and activate that data across marketing, analytics, customer service and other systems.
For companies considering this type of technology, the implementation question is not simply whether the platform is powerful.
The company also needs to decide what data should be unified, which use cases matter commercially, how the system will integrate with existing tools and what measurable outcomes should result.
Implementation Capability Matters as Much as the Technology
Devhaus contributed the technology implementation perspective to the session.
Digital transformation projects often require custom development, integration work and process redesign before the technology can create measurable business value.
This is why project scoping matters.
The company should understand what will be built, what systems will change, what internal teams need to do differently and how the new operating model will be sustained after implementation.
Government Grants Should Support the Transformation, Not Define It
RIC's role in the discussion was to explain how government grant opportunities can potentially support suitable transformation projects.
The strongest funding case begins with the business objective and project design.
Only after the scope is clear should the company assess which grant or incentive pathway may be relevant.
This avoids a common mistake: reshaping a weak or unnecessary project simply because a grant appears available.
Connect Martech, Implementation and Funding Early
The session highlighted why these workstreams should be considered together.
A company may have a strong technology use case but a weak implementation plan.
It may have a strong project but approach funding too late, after contracts have already been signed.
Or it may identify a grant without having a sufficiently clear commercial or technical scope.
Bringing the business case, technology architecture, implementation plan and funding strategy together early creates a more coherent transformation project.
RIC's Approach to Technology Transformation
RIC continues to approach technology projects from a funding-architecture perspective.
The starting point is the business objective, followed by project scope, implementation readiness, agency fit, funding eligibility and eventual claims considerations.
The objective is not simply to secure a grant.
It is to help companies structure commercially useful projects that can be executed credibly and supported by the right funding pathway where relevant.
Speak With RIC
Share your company profile, project objective, estimated budget and implementation timeline.
RIC can help assess whether a relevant funding pathway may apply and how the project should be structured.