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SUCCESS CASE
How a Commercial Vehicle Rental Company Secured S$245K for Mobile Platform Digitalisation
RIC helped a Singapore commercial vehicle rental company secure EDG support to develop a mobile-first rental and vehicle-sharing platform.
CATEGORY
Enterprise Digitalisation
CLIENT TYPE
Commercial vehicle rental / mobility services
GRANT TYPE
Enterprise Development Grant support
FUNDING SECURED
SG$245,000
About the Client and Project
Client Profile
The client is a Singapore-based commercial vehicle rental company established in 2012. It provides flexible rental solutions for businesses and individuals across logistics, construction, transportation, and related sectors. The company operates a well-maintained fleet of vans, trucks, and lorries, offering both short-term and long-term rentals. As customer demand grew, the company needed to digitise operations, improve scalability, enhance customer experience, and explore opportunities in the vehicle-sharing economy.
Project Nature
The project involved developing a mobile-first platform to digitise the commercial vehicle rental experience. The platform allowed users to book vehicles, track rentals in real time, view payment history, access invoices, and support more automated rental management workflows. It also introduced vehicle-sharing features for on-demand rentals, creating a more flexible rental model beyond traditional short-term and long-term arrangements. The system was designed to improve customer convenience, reduce internal manual work, improve fleet utilisation, and support eventual expansion into electric vehicle rental.
Funding Objective and Challenge
Funding Objective
The funding objective was to support the client’s Enterprise Development Grant project for digital transformation and rental management automation. The grant funded 80% of eligible costs for mobile platform development and integration of automated rental management systems. The project was intended to reduce manual rental administration, improve customer service, automate booking and invoicing processes, optimise fleet utilisation, support vehicle-sharing models, and strengthen the client’s operating platform for future EV rental expansion.
The Challenge
The client had built a strong commercial vehicle rental business serving logistics, construction, transportation, business, and individual customers, but rising demand created pressure on its manual rental workflows. Booking management, vehicle availability tracking, invoice generation, payment processing, customer communication, and fleet utilisation needed to become more scalable. The challenge was to frame the project as an enterprise-wide digital transformation initiative, not just a customer booking app. The application had to show how a mobile-first platform could improve rental operations, customer experience, vehicle-sharing capabilities, and future entry into the electric vehicle rental market.
How RIC Supported the Client
RIC scoped and prepared the full EDG project proposal for the client’s mobile platform digitalisation project.
RIC’s support included:
• Conducting a process audit across booking, vehicle management, payment processing, invoicing, and customer communication workflows.
• Identifying opportunities for automation and optimisation across the rental operating model.
• Structuring the project around a mobile-first platform for vehicle booking, real-time rental tracking, payment history, and invoice access.
• Framing the platform as a foundation for vehicle-sharing and on-demand rental capabilities.
• Supporting the project narrative around customer experience, fleet utilisation, scalability, and future EV rental expansion.
• Planning staff and customer training to support adoption of the new system.
• Preparing the EDG application materials, including scope, costs, business impact, and implementation logic.
RIC’s role was to help the client position its platform investment as a fundable digital transformation project with measurable operational and commercial outcomes.
Outcome
FUNDING SECURED
SG$245,000
The client secured SG$245,000 in EDG support, covering 80% of platform development and automated rental management system integration costs. The project reduced weekly manual tasks by 132.5 hours, representing a 68.8% decrease in time spent on booking management, invoice generation, and customer communication. It also generated SG$2 million in additional revenue within the first year, reduced operational costs by 30% through improved fleet utilisation, and created a scalable foundation for future expansion into electric vehicle rental.
What This Means for Similar Companies
For rental, leasing, logistics, and mobility companies, digitalisation grants are strongest when the project changes the operating model, not just the customer interface. A booking app alone is rarely the full story. The stronger case is an integrated platform that reduces manual work, improves asset utilisation, enhances customer experience, and opens new revenue models such as on-demand rental or vehicle sharing. This case shows how asset-heavy businesses can use digital transformation to improve productivity while building a more scalable commercial model.
