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SUCCESS CASE
How a Revenue-Based Financing Platform Secured S$20K+ for Australia Market Entry
RIC helped a Singapore-headquartered revenue-based financing platform secure two MRA grants for business matching, roadshows, PR, and marketing activities in Australia.
CATEGORY
Overseas Expansion
CLIENT TYPE
FinTech / revenue-based financing platform
GRANT TYPE
Market Readiness Assistance Grant support
FUNDING SECURED
Over S$20,000
About the Client and Project
Client Profile
The client is a Singapore-headquartered FinTech company and Asia’s largest revenue-based financing platform. It supports thousands of fast-growing digital merchants through automated, zero-equity funding solutions. Its platform uses data analytics and machine learning to assess risk and deploy funding, integrating with commerce and marketing tools used by e-commerce and digital businesses. The company was expanding regionally and sought to build a stronger foothold in Australia.
Project Nature
The project involved launching a structured Australian market entry campaign covering business matching, roadshows, marketing, and public relations. The campaign included B2B partner outreach, roadshows aligned with major trade events such as Intersekt, roundtable discussions, industry dinners, media engagement, thought leadership reports, brochures, mini whitepapers, and other brand-building activities. The project was designed to combine market visibility with practical business development so the client could generate leads, strengthen credibility, and create partnership opportunities in Australia.
Funding Objective and Challenge
Funding Objective
The funding objective was to support the client’s overseas expansion into Australia through the Market Readiness Assistance Grant. The grant helped offset eligible costs for business matching and marketing / PR activities, including vendor-supported partner outreach, roadshow planning, campaign execution, content development, media engagement, and market entry positioning. The project was intended to reduce the cost of internationalisation while helping the client generate local leads, build market credibility, and improve its chances of successful entry into Australia.
The Challenge
The client was expanding into Australia and needed more than a general overseas outreach effort. As a revenue-based financing platform serving fast-growing digital merchants, the client had to build awareness, establish local relationships, and generate qualified B2B opportunities in a competitive FinTech market. The challenge was to structure the market entry effort into two fundable and executable workstreams: overseas business matching and marketing / PR activities. The grant case had to show how roadshows, roundtables, trade event alignment, thought leadership content, media engagement, and partner outreach would support credible Australian market entry.
How RIC Supported the Client
RIC supported the client in securing two MRA grants from Enterprise Singapore for its Australia expansion.
RIC’s support included:
• Structuring two separate MRA grant applications for business matching and marketing / PR activities in Australia.
• Evaluating market entry strategies and helping the client appoint Think & Grow Pte Ltd as the partner for B2B business matching and marketing / PR support.
• Developing the grant proposal around the client’s value proposition, lead generation goals, partner engagement strategy, and brand positioning outcomes.
• Scoping a six-month campaign involving roadshows, Intersekt-aligned activities, roundtable discussions, thought leadership reports, media placements, and mini whitepapers.
• Planning and rationalising the budget so the proposed activities were impactful while remaining aligned with grant-eligible expenditure requirements.
• Supporting claims documentation, compliance, and audit preparation after project implementation.
RIC’s role was to help the client convert an Australia expansion plan into a structured, fundable market entry programme with clear business development and brand-building outcomes.
Outcome
FUNDING SECURED
Over S$20,000
The client secured over S$20,000 in MRA grant support for its Australian expansion. The funding supported business matching, roadshow, marketing, and PR activities. The project facilitated business matching opportunities, including roundtables and industry dinners with FinTech leaders, supported brand awareness campaigns, content marketing, whitepapers, brochures, and thought leadership initiatives, generated quality business leads and interest from local B2B partners and distributors, and enhanced brand visibility through PR engagement and online media coverage in Australia.
What This Means for Similar Companies
For Singapore companies entering a new market, overseas expansion works best when business development and brand-building are planned together. A roadshow or PR campaign should not stand alone. It should be connected to partner targeting, localised messaging, content strategy, media visibility, and follow-up engagement. This case shows how MRA support can help fund a structured overseas market entry campaign where events, PR, content, and business matching reinforce one another.
