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SUCCESS CASE
How a Beverage Distributor Secured close to S$142K for Influencer Marketing and Social Media Optimisation
RIC helped a Singapore beverage distributor secure EDG support for influencer marketing, social media optimisation, training, and digital brand transformation.
CATEGORY
Strategy and Consulting
CLIENT TYPE
Beverage distribution / consumer goods
GRANT TYPE
Enterprise Development Grant support
FUNDING SECURED
Close to S$142K
About the Client and Project
Client Profile
The client is a long-standing Singapore beverage distributor specialising in premium alcoholic and non-alcoholic beverages, including beers, wines, and soft drinks. With strong distribution partnerships and a robust supply chain, the company serves retail, e-commerce, and direct-to-consumer channels. As digital engagement became more important to customer acquisition and brand relevance, the company sought to modernise its social media presence and strengthen its appeal to younger audiences.
Project Nature
The project involved a digital marketing transformation initiative focused on influencer marketing and social media optimisation. Key components included digital audit, social media strategy development, influencer marketing training, influencer management platform deployment, campaign workflow automation, content development, and brand persona refinement. The project was designed to help the client manage influencer campaigns more efficiently, improve content relevance, strengthen digital engagement, and modernise its customer-facing brand presence.
Funding Objective and Challenge
Funding Objective
The funding objective was to support the client’s EDG project for digital growth and marketing capability development. The grant helped fund consultancy services, influencer management tools, training, and content development. The project aimed to improve social media engagement, automate influencer campaign workflows, build in-house marketing capabilities, strengthen brand positioning, and support future regional expansion through a more scalable digital marketing engine.
The Challenge
The client was a long-standing player in Singapore’s beverage industry, distributing premium alcoholic and non-alcoholic beverages across retail, e-commerce, and direct-to-consumer channels. While the company had strong distribution partnerships and an established market presence, consumer behaviour was shifting toward digital interaction, social media discovery, and influencer-led brand engagement.
The challenge was to frame the project as a strategic digital growth initiative, not just a marketing campaign. The grant case had to show how social media optimisation, influencer-driven storytelling, platform-enabled campaign management, brand persona development, and team training would improve digital engagement, strengthen brand relevance, and help the company connect with younger customer segments.
How RIC Supported the Client
RIC supported the client in securing EDG support from Enterprise Singapore for a digital marketing transformation initiative.
RIC’s support included:
• Conducting a digital audit of the client’s online footprint, including engagement metrics, channel performance, and content resonance.
• Developing a digital and social media strategy to identify gaps, opportunities, and priority improvement areas.
• Supporting influencer marketing training for the client’s marketing team, covering content strategy, influencer engagement, and campaign management.
• Advising on the deployment of an influencer management platform to automate outreach, contract tracking, and performance analytics.
• Supporting brand persona development to refresh the client’s social media voice for both existing customers and younger demographics.
• Structuring the project scope around consultancy services, influencer management tools, training, and content development.
• Managing EDG documentation, budget planning, claims preparation, and compliance requirements.
RIC’s role was to turn a traditional brand-building need into a fundable digital growth project with clear marketing capability, automation, and customer engagement outcomes.
Outcome
FUNDING SECURED
Close to S$142K
The client secured S$141,952 in EDG support for its digital marketing transformation project. The project delivered a 20% increase in social media engagement and 25% follower growth across platforms within the first six months after implementation. It also reduced manual marketing tasks by 60% through automated influencer campaign workflows, increased sales by 15% through improved digital reach, strengthened engagement with millennial and Gen Z consumers, and laid the foundation for future regional expansion through stronger digital marketing capabilities.
What This Means for Similar Companies
For traditional consumer brands, digital growth is not just about posting more content or engaging influencers casually. A stronger grant case connects digital audit, brand strategy, platform adoption, team training, workflow automation, content development, and measurable commercial outcomes. This case shows how EDG support can help established brands modernise customer engagement, build internal marketing capability, and compete more effectively with younger digital-native brands.
