Meet the Team Behind RIC

Gerald leads RIC’s funding architecture and grant advisory work across Singapore and regional markets. He helps companies structure growth, innovation, automation and expansion projects into credible funding pathways, with a focus on project strategy, agency positioning, proposal logic and execution readiness.

Yona serves as a senior business partner to RIC’s Founder, overseeing the firm’s finance, HR, claims operations, and internal administration across active client matters. She plays a central role in managing RIC’s claims operations, supporting clients from grant claim submission through to successful disbursement while coordinating closely with both clients and grant agencies. She also oversees key finance functions including invoicing, payment processing, payroll, and account administration, ensuring that operational accuracy and timeliness are maintained in areas that directly affect client trust and company cash flow. In addition, Yona supports HR and people management across RIC’s distributed team, while driving project coordination through tools such as Trello, Notion, and Google Calendar to ensure deadlines, follow-ups, meeting documentation, and quality standards are consistently met. Her role is critical in keeping RIC’s internal operations disciplined, responsive, and reliable across both client-facing and back-office functions.

Siew Chiang supports Real Inbound Consulting on legal, contractual, and debt recovery matters, with a focus on protecting the company’s commercial and financial interests. He oversees payment dispute escalation, demand letter preparation, recovery strategy, and legal risk review, ensuring that outstanding client obligations are handled firmly, professionally, and through the appropriate formal channels. His role strengthens RIC’s ability to enforce payment discipline, safeguard receivables, and uphold sound commercial governance.

Michael Won is a seasoned expert in business digitalisation, specializing in leveraging technology to enhance operational efficiency and drive business growth. With extensive experience in process automation, digital transformation, and strategic management, he plays a key role in optimizing Real Inbound Consulting’s and its clients' digital strategies. Michael oversees daily operations and spearheads digital initiatives that help clients streamline workflows and scale effectively.

Marisa Zheng is a skilled business development professional with a strong background in client engagement, market expansion, and strategic consulting. With expertise in securing business grants and facilitating cross-border growth, she helps companies navigate complex funding and regulatory landscapes. As Senior Business Development Manager & Senior Consultant at Real Inbound Consulting, Marisa works closely with clients to tailor solutions that drive sustainable growth and maximize funding opportunities.

Previn is a seasoned consultant with extensive experience in grant advisory, technical writing, and application management. His previous roles include Consultant at EverEdge Global, a specialist in intangible asset advisory, and Client Engagements Manager at Healy Consultants Group, where he honed his skills in client relations and project management. At Real Inbound Consulting, Previn collaborates closely with clients to craft compelling funding proposals, ensuring clarity, compliance, and strategic positioning for grant success. His diverse background and deep understanding of structured application processes make him a key asset in helping businesses secure financial support through tailored grant solutions.​

Kai serves as RIC’s Technical Grant Consultant, supporting innovation and technical grant cases that require clear understanding, translation, and presentation of complex technology concepts. Fluent in both Mandarin and English, he plays a key role in serving RIC’s mainland China and Hong Kong technology client base, helping convert unfamiliar or highly technical R&D content into clear, compelling English-language narratives for Singapore grant evaluators. He brings experience across campaign management, branding, digital marketing, stakeholder coordination, vendor management, and cross-functional project execution, allowing him to support both technical proposal refinement and broader client-facing communication work. Kai is also well versed in using large language models to accelerate research, structure technical explanations, and digest complex innovation content under tight application timelines, strengthening RIC’s ability to handle cross-border technology cases efficiently and professionally.

Wendy serves as RIC’s Technical Grant Consultant, supporting complex grant applications that require strong client liaison, structured proposal development, and clear articulation of technical and commercial value. She brings deep experience across business development, programme management, digital transformation, client strategy, proposal writing, content production, and cross-functional delivery, including past roles where she managed large portfolios of digital initiatives, improved proposal processes with generative AI, and led client-facing programme oversight from lead generation through post-delivery support. At RIC, she applies this experience to handle technically involved grant cases, coordinate closely with clients, extract the right project details, and translate complex business or technology scopes into well-structured grant narratives with the necessary depth and clarity. Her strength lies in keeping proposals moving under tight timelines while maintaining client confidence, delivery discipline, and the level of strategic framing needed for serious grant evaluation.

Jelyn T. is an accomplished marketing professional with a strong background in lead generation and client relationship management. As the Marketing Operations Manager at Real Inbound Consulting, she is responsible for identifying and generating leads, building relationships with potential clients, and presenting our unique management consulting solutions. Her strategic approach and dedication to understanding client needs have been instrumental in expanding our client base and delivering tailored solutions that drive success.

Kit serves as RIC’s Growth and Content Marketer, supporting the firm’s content strategy, growth campaigns, and conversion-focused outreach across applicant and client engagement initiatives. She brings senior management-level digital marketing experience across content strategy, SEO, EDM, paid media, customer journey mapping, ad creative, community management, eCommerce marketing, affiliate marketing, influencer and UGC management, referral marketing, and project management. At RIC, she applies this experience to develop outreach campaigns, registration assets, applicant communications, and marketing materials that support CIP-style facilitation work and broader business development efforts. Her role strengthens RIC’s ability to communicate clearly with target applicants, drive awareness and engagement, and convert interest into structured programme participation.

Clarence Tuazon is an experienced operations manager and business analyst with a strong background in client support. As Operations Manager & Senior Business Analyst at Real Inbound Consulting, Clarence leverages expertise in process optimization and client relationship management to enhance service delivery and client satisfaction. His commitment to operational excellence ensures that clients receive tailored solutions that drive success.

Eileen Low is an experienced operations and customer service professional with a strong background in sales support, logistics, and client relations. Before joining Real Inbound Consulting, she worked as a Sales Support Executive at Expereo, where she managed client correspondence, prepared sales quotations, and coordinated internal processes to support sales teams. She also held the role of Customer Service Executive at ASUS Technology Pte. Ltd., handling logistics management, order fulfillment, and customer satisfaction initiatives. With expertise in project management and grant administration, Eileen plays a crucial role in optimizing operational processes and ensuring seamless service delivery at Real Inbound Consulting.

Andersen Prasetyo is a results-driven professional with a Bachelor's degree in Hospitality Management and International Business. He brings a wealth of diverse experiences to his role as Business Operations Specialist at Real Inbound Consulting. Andersen's background includes expertise in Web3 funding, artificial intelligence, fintech, blockchain, startups, and business operations management. His multifaceted skill set and dedication to operational excellence contribute significantly to the firm's ability to deliver innovative solutions and drive client success.

​Lewis Lee is an experienced data analyst and technology specialist with a strong background in product management, business analysis, and innovation. Before joining Real Inbound Consulting, he held roles as Product Manager at WEBUY, where he managed investor materials and optimized consumer purchasing behavior, and Business Analyst at Singtel, where he worked with SQL, Tableau, and RPA to drive business insights. He also co-founded and led the SCSE Innovation Lab, fostering innovation and technical expertise. With a degree in Computer Science from Nanyang Technological University, Lewis plays a crucial role in leveraging data-driven strategies and technology solutions at Real Inbound Consulting.

Kissel serves as RIC’s UI/UX Designer, supporting product design, user flows, visual systems, and applicant-facing digital experiences across RIC’s Grantbii platform and related outreach initiatives. She brings over nine years of UX/UI experience across SaaS, mobile, cybersecurity education, brand design, usability testing, information architecture, interaction design, and design systems. At RIC, she is responsible for designing end-to-end product flows, wireframes, high-fidelity interfaces, and interactive prototypes in Figma, while maintaining Grantbii’s design system and supporting engineering handoff and design QA. She also develops landing pages, visual assets, social graphics, diagrams, and conversion-focused registration surfaces, ensuring that applicant journeys, engagement touchpoints, and programme materials are clearly structured, professionally designed, and easy to navigate.