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SUCCESS CASE
How a SaaS Engagement Platform Secured S$148K for a No-Code Microsite Builder
RIC helped an award-winning SaaS engagement platform secure grant support to develop a no-code microsite builder for real-time marketing campaigns.
CATEGORY
R&D and Innovation
CLIENT TYPE
SaaS / marketing engagement platform
GRANT TYPE
New Product Development grant support
FUNDING SECURED
Above S$148,000
About the Client and Project
Client Profile
The client is an award-winning SaaS engagement platform provider serving marketing and campaign teams. Its business sits at the intersection of digital engagement, campaign activation, and marketing technology. The company was looking to strengthen its product offering by developing a no-code microsite builder that could help users create campaign-specific web experiences faster and with less technical dependency.
Project Nature
The project involved developing a no-code microsite builder for real-time marketing campaigns. The platform was designed to help marketing teams create, configure, and launch campaign microsites without heavy developer involvement. Instead of treating each campaign as a custom web development task, the client aimed to build a reusable SaaS product capability that could support faster campaign execution, improve user autonomy, and strengthen the platform’s value proposition for brands and marketing teams.
Funding Objective and Challenge
Funding Objective
The funding objective was to support the development of a no-code microsite builder as a new product capability. The grant helped fund qualifying development work linked to the platform’s campaign creation, microsite building, and real-time deployment functionality. The project was intended to help the client commercialise a more scalable SaaS feature set, reduce technical friction for users, and strengthen its position in the marketing engagement technology space.
The Challenge
The client was developing a product for marketing teams that needed to launch campaign microsites quickly without relying heavily on developers. The challenge was to frame the platform as a new product development project rather than a standard website builder or routine software enhancement. The grant case needed to explain why the no-code builder had commercial relevance, how it supported real-time campaign deployment, and how the project could help the company strengthen its SaaS offering. RIC also had to help translate the product concept into a clear development scope, business case, and funding narrative.
How RIC Supported the Client
RIC supported the client in structuring and preparing the grant application for its no-code microsite builder project.
RIC’s support included:
• Framing the project as a new SaaS product development initiative.
• Clarifying the commercial need for faster, no-code microsite creation by marketing teams.
• Structuring the product narrative around real-time campaign deployment, usability, and platform scalability.
• Helping define the development scope in a way that could be assessed by grant evaluators.
• Developing the business case around product differentiation, customer value, and commercialisation potential.
• Preparing the application materials required for grant submission.
• Supporting the client through the application and grant offer stage.
RIC’s role was focused on helping the client present a clear, fundable case for developing a commercially relevant SaaS product capability.
Outcome
FUNDING SECURED
Above S$148,000
The client secured S$148,000 in grant support for the development of its no-code microsite builder. The project supported the company’s effort to enhance its SaaS engagement platform and give marketing teams a faster way to create and launch campaign-specific microsites. The funding helped de-risk product development and supported the client’s move toward a more scalable campaign activation solution.
What This Means for Similar Companies
For SaaS companies, grant support is strongest when product development is framed around a clear commercial problem and a defensible product roadmap. This case shows that “building a feature” is not enough. The project must explain who the feature serves, why the market needs it, how it improves the customer workflow, and why it strengthens the company’s growth pathway. SaaS companies developing new product modules should structure the grant case around customer pain points, scalability, technical scope, and commercialisation logic.
